sfida

goal

Futuristic lawn mower

focus

Brand design, Surface modeling

tools used

2D sketching, Sketch rendering (Adobe Sketchbook), VR prototyping (Gravity Sketch), CAD surfacing (Onshape), Rendering (Blender)

year

2023

duration

3 weeks

lead by

ZHdK

The focus was placed on a precise analysis of a brand's design DNA and the distillation of its defining, brand-specific design elements. The brief called for a forward-looking robotic lawn mower interpreted through the visual language of an iconic brand.

The focus was placed on a precise analysis of a brand's design DNA and the distillation of its defining, brand-specific design elements. The brief called for a forward-looking robotic lawn mower interpreted through the visual language of an iconic brand.

Styling was the primary driver throughout the process. Taking Lamborghini as the point of departure — and more specifically the Miura of the 1960s. I sought out objects that captured the very essence of the brand's design philosophy. These references served as both a form study and a mood board.

Styling was the primary driver throughout the process. Taking Lamborghini as the point of departure — and more specifically the Miura of the 1960s. I sought out objects that captured the very essence of the brand's design philosophy. These references served as both a form study and a mood board.

During the concept phase, I placed particular emphasis on the characteristic lineature and silhouette formation that are so emblematic of automotive design.

— inspiration pictures were not created by me.

During the concept phase, I placed particular emphasis on the characteristic lineature and silhouette formation that are so emblematic of automotive design.

— inspiration pictures were not created by me.